Optimize Events With Social Media

Have you ever come across a situation where it was tough to keep your audiences up and engaged at your event? Do you want to add some novelty to your events? If your answer is a yes then keep reading. Nowadays, everyone from wedding planners to corporate event planners has started to use social media walls for their events to provide a platform for interaction. These social media displays are an excellent way to get your viewers talking and sharing more about your event which adds to free PR.

Here are a few ideas to help you get acquainted with the usage of social media walls.

1) Put on view User-Generated Content via Hashtags: Create a unique hashtag catered to your event and whenever an attendee uses it on their tweet or Instagram photo, it will automatically stream to the event wall or the TV screen.

2) Display Branded Content: If you are sharing a lot of official updates during the event, social media walls are a great way to take full advantage and reach of all your branded social media content via TV displays around the venue. Share announcements, prize winners, next speaker in line, etc.

3) Exhibit Sponsor’s Content: Offer your sponsors more than just digital signage at your event by offering them a TV display or projector of all their Facebook posts, tweets, Instagram photos, YouTube videos, and a lot more through your social media wall This will grab a lot of attention and is a great way to also expose their content while providing your audiences with an insight to what your sponsors talk about on social media.

4) Present Related Industry News: For instance, if you’re hosting an art event and want to provide your audience with more amazing content to engage with, you can always connect industry related feeds. This will help the audience to know more about the field and also learn new interesting facts and figures.

5) Run a Social Q&A Wall: Instead of doing the archaic way of asking people to stand up and ask a question, tell them to tweet with your hashtag or on your Twitter account. Then choose the most relatable ones and display them on a big screen with your social media wall. This allows for quality questions to be answered and control from the moderator.
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